The Brand

The trademark Admiral was established in England in 1914. During the 1970’s Admiral were pioneers of a new concept producing bespoke football strips for leading professional football clubs, coupling innovative design and fabrics with the use of the Clubs official crest or badge.

Throughout the 1980s Admiral were a major driving force in creating a new sales and marketing opportunity within the sportswear industry, through the availability at retail of “design led” replica football kits, today a multi-billion dollar industry.

As Admiral expanded, kit deals were agreed with many famous football teams & clubs to wear Admiral kits. Teams included: England National Team, Welsh National Team, Manchester United, Leeds United, Tottenham Hotspur, West Ham United, Crystal Palace, Norwich City, Southampton, Portsmouth, Leicester. In addition, many overseas International teams wore Admiral kits including: Dynamo Kiev, Eintrach Frankfurt, FC Servette, the Saudi Arabian National Team and the famous New York Cosmos.

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